three capsules with powders surrounding the capsules / Hobamine an innovative ingredient to promote cell health

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Frequently Asked Questions

All you need to know about Hobamine

Hobamine, or 2-hydroxybenzylamine (2-HOBA), is a naturally occurring compound that is at the forefront of new developments to support cellular health, particularly as we age.

What is Hobamine?

Hobamine is the patented ingredient scientifically known as 2-hydroxybenzylamine or 2-HOBA. 2-HOBA is a naturally occurring compound that is found in the buckwheat plant.

How do I know if Hobamine is right for me?

Hobamine is for everyone looking to improve their day-to-day life. Whether you are interested in healthier aging, looking to enhance your already active lifestyle, or are wanting to do something extra for your health and wellness. Hobamine is the defender of every cell and every body.

What makes Hobamine unique?

Hobamine (2-HOBA) works uniquely by acting specifically against compounds responsible for oxidative damage without blocking the processes needed for cell function. This is an advanced approach to reducing the impact of oxidative stress.

Is Hobamine safe?

Clinical research has shown that daily Hobamine (2-HOBA) supplementation is safe and well tolerated.

Hobamine is the patented ingredient scientifically known as 2-hydroxybenzylamine or 2-HOBA. 2-HOBA is a naturally occurring compound.

2-HOBA is the abbreviation of 2-hydroxybenzylamine.  It is a compound naturally occurring in the buckwheat plant. 

Factors such as aging and poor nutrition increase oxidative stress.  Excess oxidative stress often results in disrupted normal functioning of cells.  However, some oxidative stress is important for normal function so attempts to completely block oxidative stress may be misguided. Instead, Hobamine (2-HOBA) rapidly captures specific  compounds formed by oxidative stress (such as isolevuglandins), preventing them from binding to cellular components (proteins, lipids, or DNA), thus maintaining normal functioning of these components.   Hobamine (2-HOBA) has been shown to protect brain cells, blood vessels, and heart, lung, and immune system cells from oxidative stress, which can help support healthy function.

Hobamine has been scientifically shown to protect against the effects of oxidative stress and promote healthy cell function.

Hobamine is for everyone looking to improve their day-to-day life.   Whether you are interested in healthier aging,  looking to enhance your already active lifestyle, or are wanting to do something extra for your health and wellness.  Hobamine is the defender of every cell and everybody.

2-HOBA is a naturally occurring compound that is found in the buckwheat plant.  Hobamine is a bio-identical chemically synthesized version of 2-HOBA.

Clinical research has shown that daily Hobamine (2-HOBA) supplementation is safe and well tolerated. 

We all have oxidative stress in our lives.  Being able to minimize that stress is important to living a healthy lifestyle.  Hobamine is the only nutritional intervention known to date that specifically targets the negative impact of oxidative stress, but not the body’s normal healthy processes to promote optimal cell function.

At this time, the acute benefits of Hobamine supplementation are not well understood.  Since Hobamine acts on the cellular level to impact cellular health, changes may be subtle and accumulate over time.

Hobamine is a dry white powder and can be formulated into a variety of delivery forms including powder drink mixes, capsules, and drinks/beverages.

For ease of use, a once-a-day approach with the morning meal is ideal, but Hobamine may be taken any time of the day in a single or multiple-dose approach.

Hobamine is better defined as a scavenger.  Specifically, it is a scavenger of IsoLGs which are highly reactive compounds formed by reactive oxygen species (ROS).

Antioxidant therapies may often be ineffective at minimizing the damaging effects of oxidative stress, potentially due to wrong dosing and delivery.  Antioxidants can also interfere with critical signaling processes that are natural to our bodies.  

Hobamine (2-HOBA) works uniquely by acting specifically against compounds responsible for oxidative stress without blocking the processes needed for cell function. This is an advanced approach to reducing the impact of oxidative stress.

While 2-HOBA is found in buckwheat, it would be impractical and impossible to consume enough buckwheat to reap the benefits of supplemental 2-HOBA.

Research on 2-HOBA will be coming soon.

Click here to view a list of products that contain the patented ingredient Hobamine. 

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