Researched and Patented Dietary Ingredient

Hobamine is the defender of every cell and every body.

What is Hobamine?

We all live fast-paced lives full of stress and challenges.  Unfortunately, lifestyle choices and other environmental factors impact our cellular health.

Hobamine, or 2-hydroxybenzylamine (2-HOBA), is a naturally occurring compound that is at the forefront of new developments to support cellular health, particularly as we age. 

Cells -
the building blocks of life

Cells form tissues, tissues form organs, and organs form systems that make up our bodies. They are the most basic building blocks of life.​

Health starts with our cells – the healthier our cells are, the healthier our bodies are.


Simply, cellular health is the most foundational approach to overall health. ​

But what can impair normal function in our cells?

Oxidative Stress

Oxidative stress is a result of an excess build-up of free radicals in the body caused by environmental factors, poor nutrition, excess alcohol, a lack of sleep, stress, and even too much exercise.​

Occasional excessive oxidative stress is a problem that all of us face and is exacerbated by age. 


Free Radicals

When free radicals build up in the body, they can cause an imbalance, which can lead to excessive oxidative stress. This is why most people think of free radicals as bad. However, they do play a crucial role in normal physiological function. ​

The traditional approach to reduce oxidative stress is to consume high amounts of antioxidants, but this approach actually attempts to block normal physiological function and pathways.​

Thus, while antioxidants may reduce oxidative stress, they can also interfere with, or blunt, our normal cellular functioning. ​

A radical approach to cellular health.

A better long-term approach – and what may seem radical – is to prevent oxidative stress without interfering with normal physiological processes. ​

That is, to let the normal pathways and responses continue, while simultaneously preventing the impact of the damaging free radicals.

Enter Hobamine.

Hobamine is a revolutionary new cellular health dietary ingredient, which proactively protects the cells from stress caused by excessive free radicals.

science lab with a woman in a white lab coat looking through a mircoscope

NEW Study
Shows 2-HOBA
Supports Immune Health

The NIH-funded study, published in the journal Inflammation, found that supplementing with 2-HOBA affected the levels of 15 inflammatory biomarkers in healthy individuals, supporting the potential for 2-HOBA to benefit immune cells and promote a healthy balance of the immune system.