In Nutraceuticals World an article Immune Health Remains a Top Priority, Even as Many Move on from Covid, highlights the importance of immune health and how new supplement formulas offer great value to consumers.
Despite a 4.3% decline in sales for immune health supplements in the last year, the category remains relevant. The decline is slowing, and experts believe it won’t plummet to the levels seen after the pandemic’s peak.
One significant challenge faced by manufacturers, vendors, and retailers is dealing with overstock issues as they stocked up on immune products during the pandemic. However, this overstock situation has opened the door for innovation rather than indicating reduced importance for immune support.
A consumer survey conducted by Kerry Group across 16 countries and 13,000 participants revealed that immune support is the top health benefit sought across all age groups. Nevertheless, people’s ideas about how to support healthy immunity are evolving.
Proactive Approach to Immune Health
Consumers are now taking a more proactive, long-term approach to their immune health. This shift goes beyond traditional immune health products, such as vitamin C during the winter, as people recognize the importance of factors like sleep, cognitive health, and mood support in overall wellness. There’s a growing awareness of the connection between stress, sleep, and immune function.
Popular Ingredients for Immune Health
Adaptogens are gaining popularity for their role in helping the body adapt to stress, thereby supporting immune health. The global adaptogens market is experiencing significant growth, driven by consumer demand for a balanced immune system.
Mushrooms, particularly medicinal mushrooms like turkey tail, chaga, reishi, and others, have seen a surge in interest due to their immune-supporting properties. This trend is expected to continue, with the global functional mushroom market projected to expand significantly.
New, Innovative Ingredients
As consumer awareness of immune health continues to grow, “so is the demand for well-rounded formulas and solutions,” said Shawn Baier, TSI Group’s VP of Business Development. “Focusing on one stick pack a day dosing can make immune health products more mainstream and popular among the Millennials and Gen Z generations,” he added.
TSI reports that their branded ingredient, Hobamine (2-HOBA), has demonstrated in a new study the ability to enhance up to 15 inflammatory biomarkers in individuals with good health, thereby contributing to the maintenance of a well-balanced immune system.
To learn more about immune health and ingredients targets to this market read the full article on Nutraceuticals World.